Pricing your Flower Mound home correctly is one of the most important steps in selling it quickly and for top dollar. Many homeowners worry about leaving money on the table or overpricing their home and watching it sit on the market. The right price can attract serious buyers and even create a bidding war, while the wrong price can cost you time, money, and potential buyers.

With nearly $120 million in real estate sales experience, we’ve seen what works—and what doesn’t—when it comes to home pricing strategies. Here are the three biggest pricing mistakes to avoid when selling your Flower Mound home.

*Watch the video below for all the details. For a short summary, continue reading.

1. Not Pricing Based on the Current Flower Mound Market

Many homeowners make the mistake of setting their home’s price based on:
✅ The tax appraised value
✅ What their neighbor thinks it’s worth
✅ How much they want or need to make

The truth is, none of these factors determine how much a buyer is willing to pay. The real market value of your home is based on:

• Active competition: How many similar homes are for sale right now?
• Recent sales: What have comparable homes in your area sold for in the past few months?
• Market trends: Is the market appreciating or declining?
• Supply & demand: Are we in a buyer’s or seller’s market?
• Home condition & features: Upgrades, lot size, layout, and even street location impact value.

Pricing Strategies

1. Pricing above market value – This can work when the market is trending up, but often leads to longer days on the market and price reductions. It's a risky move than seldom yields the results you want.
2. Smart pricing at or just below market value – This can create a competitive “feeding frenzy” and even drive the price higher.

If you want to sell quickly and for the best price, base your price on the Flower Mound housing market, not personal factors.

2. The $1 Mistake

Many sellers think pricing their home at $799,999 instead of $800,000 makes it look more appealing. But in today’s digital home search world, this strategy could mean missing out on serious buyers.

Most homebuyers search in price ranges (e.g., $800,000–$850,000). If your home is priced at $799,999, it won’t even show up in searches starting at $800,000.

A simple pricing adjustment could put your home in front of more qualified buyers who are ready to make an offer.

3. Pricing Based on Price Per Square Foot

One of the most common mistakes we see in Flower Mound is sellers relying on price per square foot to determine their listing price.

Here’s why this approach doesn’t work:
📌 Appraisers don’t give it much weight – They consider lot size, upgrades, condition, location, amongst other things.
📌 It ignores key home features – A home with a 3-car garage will likely sell for more than a similar-sized home with a 2-car garage in the same neighborhood.
📌 It overlooks location value – A home on a lakefront lot vs. one backing up to a busy street will have very different values, even if their square footage is the same.
📌 Most home search websites don’t allow price-per-square-foot searches – Buyers are searching based on total price, not a price-per-square-foot formula.

If you want to maximize your home’s value, focus on what buyers (and their lenders) actually use to determine a home’s worth.

Avoiding these pricing mistakes can help you attract serious buyers and get top dollar for your Flower Mound home. A well-priced home sells faster and for more money than one that sits on the market with price reductions.